Sports nutrition felt stuck—same old brands, outdated formulas, and products that didn’t truly speak to athletes like us. Our mission is simple: to make sports nutrition more insightful, natural, and most importantly accessible.
So we built GONNA. For us, it’s never just about performance. It’s about the moments that make it all worth it—the long training days, the races that push you to your edge, and the people who go through it with you. GONNA is for those who chase limits and know that the best wins aren’t just personal—they’re shared.
We’re Tom and Bas, two friends from Amsterdam who started GONNA in 2025. Tom’s an endurance athlete; Bas loves building brands. Together, we noticed something missing—sports nutrition was either stuffed with unnecessary fillers or lacking the vibe we and our community thrive on.
We wanted better, cleaner fuel that actually matched our lifestyle. No gimmicks, just solid nutrition made for athletes who live to push limits and enjoy the journey together. So we rolled up our sleeves and built GONNA.
Our first product, developed together with a leading team in Belgium, is a compact caffeine shot carefully balanced for steady energy—without the crash. It’s exactly what we wanted for ourselves on race day.
Small enough to slip easily into your bib pocket, powerful enough to keep you going, and thoughtful enough to bring along an extra for a friend.
At GONNA, we’re gearing up to launch exciting new products this year—fueled with a fresh approach, designed to resonate deeply with athletes like you. We’re committed to creating something authentic, powerful, and different, and your voice is key to making it happen. We’d love for you to jump on board this adventure, share your experiences, and help us shape the future of GONNA. Let’s build something amazing together.
Products
Performance and innovation should always run together.