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Produced in The Benelux All Products Vegan And Gluten Free Natural flavors and no additives

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Build your fuel plan

Our Story

It starts with intent.

I'm gonna run the marathonbe an Ironmanmake the start linestart again.

Long before the start line, there's the decision to be there. That decision is what we would like to fuel with GONNA.

GONNA started with two friends and a shot you couldn't buy.

Tom
Tom
Coach. Endurance athlete.
Tom was doing Triathlons on the highest level. During this time he was always using these performance shots specifically designed for Professional athletes you couldn't get anywhere else. But they were incredible. He wanted them in the hands of the people who'd never find them.
Bas
Bas
Brand. Design.
Bas came at it from the other side. Business, design, fashion, and years of looking at sports nutrition without finding a single brand worth liking. Plenty of products. Nothing worth caring about.
So we built a company.

Fueling friendship through athletics.

Nobody remembers a solo session. They remember who was there. The early rides in the dark, the races you only signed up for because a mate did, the gel you handed over at kilometre 30. The hard days are where real friendships get made, and you end up beside the people who share your mentality. Sport is the excuse. The people are the point. We started as two friends, and we build the fuel that gets shared.

Most of this industry sells simple things wrapped in complicated stories. A bit of sugar and salt, dressed up in the language of science, priced like it took a lab ten years.

The confusion is the product.
We think that's backwards. The formulas are simple, so we say so. We tell you what's in the tub, what it does, and how to use it. No mystery. No markup on confusion. We work with local producers and cut out the middle man to keep pricing low.

/ˈɡɒnə/ · verb · informal

The word you say before anything that matters.

I'm gonna run the marathon.

I'm gonna finish the Ironman.

Nobody became an athlete by accident. It starts as a commitment, and the commitment is what carries you when the day turns hard.

We fuel the committed.

What we promise

01

Easy and few products, made on purpose. Not forty made to fill a shelf or website.

02

Formulas simple enough to explain in one sentence.

03

Fair prices. We cut the middlemen, not the corners.

04

The truth about taste, dose, and what you actually need.

If we wouldn't use it on the day that matters, we don't sell it.