Our Story
GONNA™ was founded in Amsterdam in 2024 by Tom Oosterdijk and Bas Tijhof with a mission to redefine sports nutrition. Specializing in endurance sports, GONNA is about more than fueling performance—it’s about fueling connection. Our tagline, “Fueling Friendship Through Athletics,” reflects our belief that sports are not just personal challenges but shared journeys that build lasting bonds.
We craft premium, sustainable, and innovative nutrition products to empower athletes with the energy, resilience, and recovery they need to perform at their best. Whether training side by side, competing as a team, or cheering from the sidelines, good nutrition enables athletes to push their limits, show up for each other, and celebrate shared victories.
At GONNA, we’re not just about crossing finish lines—we’re about fueling the journey. Making it one you can share and savor, driven by camaraderie, value creation, and great nutrition.
GONNA wasn’t born in a boardroom. It was forged on the road, in the mountains, and during the long hours of training when every drop of sweat tells a story. We are athletes first—driven by the pursuit of endurance, the thrill of competition, and the camaraderie that comes with pushing limits together.
We saw a gap in sports nutrition: too much fluff, not enough function. So, we built what we needed—clean, high-performance fuel designed for those who refuse to slow down. No gimmicks, no shortcuts—just products that work when it matters most.
At GONNA, we believe in fueling more than just performance. We fuel friendships, finish lines, and the relentless pursuit of better. Whether you’re chasing a PR, climbing higher, or going further than ever before—we’re right there with you.
This is GONNA. No hype. Just fuel.
GONNA™ began as an idea: to do better for athletes. We saw that many products on the market fell short, limiting benefits and overwhelming customers with choices. Athletes didn’t need more—they needed better.
That’s why we created a brand focused on fewer products, made to perform at the highest level. At GONNA, we believe you don’t need a lot to go far. A well-crafted product and a strong connection can push you more than any supplement ever could.
We won’t make a lot of products. We’ll make products that do a lot.
That’s why we’re starting with one product — our Performance Shot.
Developed in collaboration with a leading pharmaceutical partner in Belgium, this innovative shot combines a specific formulation of caffeine designed to boost performance while reducing the energy dips associated with regular caffeine. Compact and portable, it’s made for athletes that want on the go fuel — perfect to put in you bib pocket and it allows you to easily take one extra for a friend.
Our Founders
Tom Oosterdijk
Tom Oosterdijk is a professional long-distance triathlete from the Netherlands. He began his triathlon journey as an age-group competitor, achieving significant milestones such as winning his age group at IRONMAN Cork in 2019 and IRONMAN New Zealand in 2020. These accomplishments led to his qualification for the IRONMAN World Championships three times in a row.
In 2021, Oosterdijk transitioned to the professional ranks, obtaining his professional license from the Dutch Triathlon Federation. Since then, he has competed in various international events, including a 12th-place finish at IRONMAN South Africa in 2022 with a time of 8:03.
Beyond his athletic career, Oosterdijk holds a Master’s degree in Tax Law and offers personalized coaching services for triathlon, running, and cycling. He emphasizes creating training plans tailored to individual lifestyles and goals, aiming to help athletes become the best versions of themselves while enjoying the process.
Oosterdijk is also known for his engaging online presence. He co-hosts the “Triathlon Mockery” podcast, where he shares insights and experiences from the world of triathlon. He is a dedicated athlete with a lust for life and a “cut the crap” mentality to performance.
His dedication to the sport and commitment to helping others achieve their athletic goals have made Tom Oosterdijk a respected figure in the triathlon community.
