Some news we're genuinely proud of: our products are now on the shelf at the Rapha store in Amsterdam.
Why Rapha
Some partnerships need a slide deck to explain. This one doesn't.
Rapha spent two decades proving that cycling gear could be beautiful, honest and built for the people who actually ride. No gimmicks, no shouting, just product good enough that a culture formed around it. That is, one for one, what we're trying to do for sports nutrition.
We started because we were tired of fuel that's expensive, over-complicated and tastes of nothing. Rapha started because cycling clothing deserved better than the technical-for-the-sake-of-it standard of the time. Different products, same instinct: make it properly, price it fairly, and let the riding do the talking.
And there's a simpler reason. The people are the point. Rapha built a riding community long before "community" became a marketing word. Anyone who has rolled out at 7am with a group knows: the ride is the excuse, the people beside you are the reason you keep showing up. We started this company on that same belief.
What you'll find there
The essentials for a proper ride: our C.O1 Carb Chew (48g of carbs per strip, six cubes, doesn't stick to your teeth), the D.O1 Carb + Electrolyte Drink Mix for the bottle, and our P.O1 Performance Shots for the days that start early. Grab a strip on your way to the Sunday ride and see for yourself.
Find us near you
Rapha Amsterdam joins a growing group of shops and studios that carry our products. You'll find every dedicated partner on our store locator, and if you think your local shop should be next, tell us.
Ride past, say hi, and fuel up properly.
Bas & Tom